Pursuit Acupuncture LLC : Terms & Conditions

Last Updated: January 2026

Website and Digital Platform Usage

Welcome to pursuitacupuncture.com (the “Website”), operated by Pursuit Acupuncture LLC, a Wisconsin limited liability company (“Pursuit,” “we,” “our,” or “us”). These Terms and Conditions of Use (“Terms”) set forth the terms and conditions which govern your use of the Website and Pursuit’s Social Media Platforms (collectively referred to as the “Website”). Please read this information carefully before using and working with Pursuit.

USE OF THIS WEBSITE.

By using or interacting with Pursuit through this Website or with any tools, websites, applications or other electronic destinations accessible through this Website or Pursuit itself, you are agreeing to all of the provisions of these Terms, the Privacy Policy of Pursuit located via the footer of the Website, and the terms of service or terms and conditions of any of the tools, websites, applications or other electronic destinations you access through this Website.

IF YOU DISAGREE WITH THESE TERMS, PLEASE DO NOT USE THIS WEBSITE.

UPDATED TERMS.

These Terms may be updated from time to time, at Pursuit’s sole discretion. It is your responsibility, as the viewer, visitor, client or customer, to check these Terms regularly to see if any may have changed, and to alert Pursuit if you do not agree with the changes that have been made.

Terms

These Terms are between Pursuit and you for online usage. By using our Website, you are accepting these Terms.

PURSUIT SERVICES

Pursuit provides acupuncture and Traditional Chinese Medicine services and may offer additional wellness services and products from time to time. Pursuit may also offer gift certificates for its services and/or products.

ONLINE SERVICES

Our Website may be hosted by a third-party platform provider (such as Squarespace) and may include scheduling, forms, and payment tools provided by third-party vendors. These providers may offer us the online platform that allows us to share information, accept inquiries, and (if applicable) sell products or services to you.

By agreeing to these Terms, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this Site.

FDA & PRODUCT DISCLAIMER

The statements made regarding any products referenced or sold through the Website have not been evaluated by the Food and Drug Administration. The efficacy of these products has not been confirmed by FDA-approved research. These products are not intended to diagnose, treat, cure or prevent any disease.

MODIFICATIONS TO THE SERVICES AND PRICES

Prices for our products and services are subject to change without notice. We reserve the right at any time to modify or discontinue services including products (or any part or content thereof) without notice at any time. We shall not be liable to you or to any third-party for any modification, price change, suspension or discontinuance of the services.

PRODUCTS

Certain products may be available exclusively online through the Website. These products may have limited quantities and are subject to return or exchange only according to our Return Policy (see below, if applicable).

We have made every effort to display as accurately as possible the colors and images of our products that appear on the Website. We cannot guarantee that your computer monitor’s display of any color will be accurate.

We reserve the right, but are not obligated, to limit the sales of our products to any person, geographic region or jurisdiction. We may exercise this right on a case-by-case basis. We reserve the right to limit the quantities of any products that we offer. All descriptions of products or product pricing are subject to change at any time without notice, at our sole discretion. We reserve the right to discontinue any product at any time. Any offer for any product made on this Site is void where prohibited.

We do not warrant that the quality of any products purchased or obtained by you will meet your expectations.

ACCURACY OF BILLING AND ACCOUNT INFORMATION

We reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order. These restrictions may include orders placed by or under the same customer account, the same credit card, and/or orders that use the same billing and/or shipping address. In the event that we make a change to or cancel an order, we may attempt to notify you by contacting the email and/or billing address/phone number provided at the time the order was made. We reserve the right to limit or prohibit orders that, in our sole judgment, appear to be placed by dealers, resellers or distributors.

You agree to provide current, complete and accurate purchase and account information for all purchases made through our Website. You agree to promptly update your account and other information including your email address and payment details, so that we can complete your transactions and contact you as needed.

RETURN POLICY

We are genuinely committed to your satisfaction.

If we offer physical products for sale through the Website, we may replace or issue credit for damaged or defective items within a limited timeframe after delivery, subject to product condition and any hygiene/safety restrictions. Certain items (including opened consumables or personal care products) may be non-returnable.

To request a return or replacement, please email us at drkenna@pursuitacupuncture.com with your order details and a description of the issue.

DISCLAIMER AND REPRESENTATIONS AND WARRANTIES.

THIS WEBSITE AND THE PRODUCTS AND SERVICES OFFERED THROUGH IT (collectively “services”) ARE PROVIDED TO YOU ON AN "AS IS," "AS AVAILABLE," AND "WITH ALL FAULTS" BASIS. NEITHER PURSUIT NOR ANY OF ITS OFFICERS, DIRECTORS, MANAGERS, EMPLOYEES OR AGENTS MAKE ANY REPRESENTATIONS, WARRANTIES OR ENDORSEMENTS OF ANY KIND WHATSOEVER AS TO THE PRODUCTS OR SERVICES, WHETHER EXPRESS OR IMPLIED, STATUTORY OR OTHERWISE, OR ARISING FROM COURSE OF DEALING, COURSE OF PERFORMANCE OR USAGE OF TRADE, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY, AND FITNESS FOR A PARTICULAR PURPOSE.

The Website may offer health, wellness, and lifestyle information. The information posted on the Website is for general information and educational purposes only. You should not rely on this information as a substitute or replacement for professional medical advice, diagnosis, or treatment. The information on the Website, and any linked materials, are not intended to be, and should not be construed as, medical advice. If you have a medical concern, you should consult your medical professional. Do not disregard, avoid or delay obtaining professional medical or health-related advice as a result of reading information on the Website. Pursuit does not make any warranties about the completeness, reliability, or accuracy of this information. Any action you take upon the information you find on the Website is strictly at your own risk. Pursuit will not be liable for any losses or damages in connection with the use of the Website. Any information and products offered by Pursuit, whether on the Website or otherwise, are not intended to diagnose, cure or prevent any disease or disorder of any kind.

LIMITATIONS OF OUR LIABILITY

TO THE MAXIMUM EXTENT PERMITTED BY LAW, ABSENT ITS WILLFUL OR INTENTIONAL MISCONDUCT, IN NO EVENT SHALL PURSUIT, ITS OWNERS OR ITS CONTRACTORS AND EMPLOYEES, BE LIABLE TO YOU FOR ANY LOSS, DAMAGE OR INJURY OF ANY KIND INCLUDING ANY DIRECT, INDIRECT, SPECIAL, INCIDENTAL, EXEMPLARY, CONSEQUENTIAL OR PUNITIVE LOSSES OR DAMAGES, OR DAMAGES FOR SYSTEM FAILURE OR MALFUNCTION OR LOSS OF PROFITS, DATA, USE, BUSINESS OR GOOD-WILL, ARISING OUT OF OR IN CONNECTION WITH (A) THE SERVICE, INCLUDING PRODUCTS, (B) THESE TERMS AND YOUR USE OF OUR WEBSITE OR (C) YOUR MISUSE OF THE WEBSITE OR ANY CONTENT AVAILABLE ON OR THROUGH THE WEBSITE. THE LIMITATIONS SET FORTH IN THIS SECTION SHALL APPLY REGARDLESS OF THE FORM OF ACTION, WHETHER THE ASSERTED LIABILITY OR DAMAGES ARE BASED ON CONTRACT, INDEMNIFICATION, TORT, STRICT LIABILITY, STATUTE OR ANY OTHER LEGAL OR EQUITABLE THEORY. IN ALL CIRCUMSTANCES, THE MAXIMUM COLLECTIVE LIABILITY OF PURSUIT, ITS OWNERS OR ITS CONTRACTORS AND EMPLOYEES, TO YOU FOR DAMAGES FROM ANY AND ALL CAUSES, AND YOUR MAXIMUM REMEDY, REGARDLESS OF THE FORM OF ACTION, SHALL BE LIMITED TO $100.00 USD. ANY SUCH CLAIM MUST BE COMMENCED WITHIN ONE YEAR OF THE INITIAL FACTS GIVING RISE TO THE CLAIM.

Because some states or jurisdictions do not allow the exclusion or limitation of liability for consequential or incidental damages, in such states or jurisdictions, our liability shall be limited to the maximum extent permitted by law.

LIMITATIONS OF OUR LIABILITY

FORCE MAJEURE

We will not be deemed to be in breach of these terms or liable for any breach of these terms or our privacy policy due to any event or occurrence beyond our reasonable control, including without limitation, acts of God, terrorism, war, invasion, failures of any public networks, electrical shortages, earthquakes, or floods, civil disorder, marches, riots, strikes, fire, pandemics, epidemics, communicable diseases or other disasters.

DIGITAL MILLENNIUM COPYRIGHT ACT

We respect the intellectual property rights of others and require that the people who use the Website and products do the same. If you are a copyright owner and believe that any content posted on the Website infringes upon your copyrights, please provide the following written information in accordance with the Digital Millennium Copyright Act (the “DMCA”):

a physical or electronic signature of a person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed;
identification of the copyrighted work claimed to have been infringed;
identification of the material that is claimed to be infringing and information reasonably sufficient to permit location of the material;
information reasonably sufficient to permit us to contact you, such as an address, telephone number, and, if available, an email address;
a statement that you have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law; and
a statement that the information in the notification is accurate, and under penalty of perjury, that you are authorized to act on behalf of the owner of an exclusive

Our DMCA copyright agent for notice of copyright infringement on the Site can be reached as follows:

LIMITED LICENSE

Subject to your strict compliance with these Terms and the Privacy Policy, Pursuit grants you a limited, non-exclusive, revocable, non-assignable, personal, and non-transferable license to view and display Pursuit Content on personal electronic devices. This, however, does not give you any ownership of, or any other interest in, any Pursuit Content. Your unauthorized use of Pursuit Content may violate copyright, trademark, privacy, publicity, communications, and other laws, and any such use may result in your personal liability.

INTELLECTUAL PROPERTY

Services contain but are not limited to: (i) materials and other items relating to Pursuit and its services, and similar items from our licensors and other third parties, including any content that constitutes copyrightable materials under the United States Copyright Act; and (ii) trademarks, logos, trade names, trade dress, service marks, and trade identities including those of Pursuit, our licensors and other third parties (collectively “Pursuit Content”). All rights, titles, and interest in and to our services and Pursuit Content is the sole property of Pursuit or those who we’ve received permission from or have licensed to, and are protected by the various state and federal intellectual property and unfair competition rights and laws to the fullest extent possible.

If you wish to use any of the information contained on the Website, please first contact Pursuit at drkenna@pursuitacupuncture.com.

SETTING UP AN ACCOUNT

Certain features of our services may require you to register for an account. When registering, you agree to: (i) provide and maintain true, accurate, current, and complete information; (ii) protect and prevent unauthorized access to your account; and (iii) immediately notify us of any suspected or actual unauthorized use of your account or breach of security. As the owner and operator of your account, you are solely responsible for all activities that occur under it, whether or not you authorized the activity. Pursuit is not liable for any loss or damage to you or any third party arising from your failure to comply with any of the foregoing obligations.

PAYMENT PROCESSING

Please note that any payment terms presented to you are deemed part of these Terms.

You agree that you are responsible for all payments and taxes incurred hereunder. All purchases are secured through our Website, and we use a third-party payment processor to bill you. You acknowledge and agree that any billing and payment information that you provide to us must be accurate and may be shared by us with companies who work on our behalf, such as our payment processor and/or credit agencies, for the purposes of effecting payment to us. The processing of payments will be subject to the terms, conditions and privacy policies of the payment processor in addition to these Terms. We are not responsible for error by the payment processor. You agree to pay us all charges at the prices then in effect in accordance with the applicable payment terms and you authorize us to charge your chosen payment provider. You are also responsible for any sales or other taxes associated with your purchase.

RESTRICTIONS

You may not: (i) modify Pursuit Content for your own or a third-party’s monetary gain; (ii) interfere with the proper operation of or any security measure used by Pursuit Content; (iii) use Pursuit Content in a manner that suggests an unauthorized association or is beyond the scope of the limited license granted to you; or (iv) otherwise violate these Terms.

You agree that you or software you have an affiliation with, will not directly or indirectly export, re-export, or knowingly permit the export or re-export, of the Site or any Information to any country or otherwise use the Site or any Information in violation of any applicable export or other laws and regulations of the U.S. or any other country.

USER CONTENT AND CONSENT

You acknowledge that you alone are entirely responsible for all information, reviews, photographs, video, messages, tags and/or other materials (collectively, “User Content”) that you upload, post, e-mail, transmit or otherwise make available reflecting our services.

You acknowledge that Pursuit has no obligation to pre-screen User Content, although Pursuit reserves the right in its sole discretion to pre-screen, refuse or remove any User Content from Pursuit’s Website and you are providing Pursuit with permission to contact those operating other websites on which you post User Content. By entering into these Terms, you hereby provide your irrevocable consent to such monitoring. You acknowledge and agree that you have no expectation of privacy concerning the transmission of User Content.

You grant Pursuit a fully paid, royalty-free, perpetual, irrevocable, worldwide, non-exclusive and fully sublicensable right (including any moral rights) and license to use, license, distribute, reproduce, modify, adapt, publicly perform, and publicly display User Content (in whole or in part) for any purpose, commencing on the date you made such User Content available, including promoting and marketing Pursuit. You warrant that the holder of any worldwide intellectual property right, including moral rights, in the User Content, has completely, effectively and irrevocably granted to you the right to grant the license stated above.

You shall not (and shall not permit any third party) either (a) take any action or (b) make available any User Content that, in Pursuit’s sole discretion: (i) infringes on any patent, trademark, trade secret, copyright, right of publicity or other right of any person or entity; (ii) is unlawful, threatening, abusive, harassing, defamatory, libelous, deceptive, fraudulent, invasive of another’s privacy, tortious, obscene, offensive, or profane; or (iii) involves commercial activities and/or sales, contests, giveaways or sweepstakes, without Pursuit’s prior written consent.

LINKS TO THIRD PARTY WEBSITES

Our Website may contain links, banners, or advertisements that lead to other websites not subject to these Terms or our Privacy Policy. We encourage you to read each site’s policies to learn about how your information may be treated by other websites.

SECURITY

Our Website may only be used for lawful purposes. Illegal activities, including but not limited to tampering with the Website, misrepresenting the identity of a user, or conducting fraudulent activities on the Website are prohibited. You agree not to use any device, software or routine, or data to interfere or attempt to interfere with the proper working of the Website or any activity being conducted on the Website.

MODIFICATIONS

Any modification or amendment to these Terms requires the sole consent of Pursuit and may be signified by a notice posted to the Website that the terms have been updated or a new “last updated date” denoted at the top of these Terms. If there is a particular situation in which the Terms need to be modified for any one individual, the request will be considered for extraordinary circumstances only, and the request shall be emailed to drkenna@pursuitacupuncture.com; in such an instance, the parties may modify or amend these Terms by way of email, so long as all parties provide proper acknowledgment of receipt of the email and indicate their acceptance of the revised terms by way of an electronic signature in the following form: “/s/ Party Name”. Email modifications shall not become binding until all parties have complied with these requirements.

ELECTRONIC COMMUNICATIONS

Visiting pursuitacupuncture.com or sending emails to Pursuit constitutes electronic communications. You consent to receive electronic communications and you agree that all agreements, notices, disclosures and other communications that we provide to you electronically, via email and through or on the Website, satisfy any legal requirement that such communications be in writing.

PHOTOGRAPHIC RELEASE

By and in consideration for your use of our services, you irrevocably grant Pursuit and its agents and representatives all rights to use, reproduce, display, exhibit, publish, edit, distribute, and/or produce derivative works based on your image, likeness, and voice as recorded by any camera and/or on any video, audio, and/or other media (collectively, “Likeness”) worldwide, in perpetuity, without compensation, payment, or other additional consideration of any kind, for any lawful purpose, including without limitation for Pursuit’s marketing and trade purposes.

You agree that your Likeness may be used, reproduced, displayed, exhibited, published, edited, or distributed by Pursuit at its sole discretion. You understand that your Likeness may be used in various publications, promotional or marketing materials, and/or social media, unrestricted by time or geographic area. You further understand and grant permission to Pursuit and its agents and representatives to electronically display any Likeness of you on the Internet or in other public settings.

You hereby waive the right to inspect or approve any and all materials in which your Likeness may appear. You further waive any right to royalties or other compensation arising from or related to the use of your Likeness. This release also applies to all photographic, audio, and/or video recordings that you create, relating to Pursuit (or any third party related to Pursuit). There is no time limit on the validity of this release nor is there any geographic limitation on where materials including your Likeness may be used, reproduced, displayed, exhibited, published, edited and/or distributed by or on behalf of Pursuit.

INDEMNIFICATION

You agree to defend, indemnify and hold harmless Pursuit from and against any and all claims, liabilities, damages, losses, costs and expenses (including, reasonable attorneys’ fees and costs) arising out of or in connection with any of the following: (i) your breach or alleged breach of these Terms; (ii) your misuse of our service; (iii) your violation of any laws, rules, regulations, codes, statutes, ordinances or orders of any governmental or quasi-governmental authorities; (iv) your violation of the rights of any third party, including any intellectual property right, publicity, confidentiality, property or privacy right; (v) your use of a third party service; or (vi) any misrepresentation made by you. Pursuit reserves the right to assume, at your expense, the exclusive defense and control of any matter subject to indemnification by you. You agree to cooperate with Pursuit’s defense of any claim. You will not in any event settle any claim without the prior written consent of Pursuit.

This provision does not require you to indemnify us for our actions.

WAIVER OF INJUNCTION OR OTHER EQUITABLE RELIEF

TO THE MAXIMUM EXTENT PERMITTED BY LAW, YOU AGREE THAT YOU WILL NOT BE PERMITTED TO OBTAIN AN INJUNCTION OR OTHER EQUITABLE RELIEF OF ANY KIND, SUCH AS ANY COURT OR OTHER ACTION, THAT MAY INTERFERE WITH OR PREVENT THE DEVELOPMENT OR USE OF ANY WEBSITE, APPLICATION, CONTENT, SUBMISSIONS, PRODUCT, SERVICE, OR INTELLECTUAL PROPERTY OWNED, LICENSED, USED OR CONTROLLED BY PURSUIT OR A LICENSOR OF PURSUIT.

CONTROLLING LAW; JURISDICTION

The validity, construction and enforceability of these Terms shall be governed in all respects by the laws of the State of Wisconsin, and the parties expressly agree that any dispute requiring resolution by a court shall be subject to the sole and exclusive venue and jurisdiction of the state and federal courts serving Dane County, Wisconsin. You consent to personal jurisdiction before such courts.

DISPUTE RESOLUTION

Any dispute or claim arising under or in any way related to these Terms, with the exception of recovery by Pursuit of any unpaid amounts from you (which may be recovered by Pursuit via collections, small claims court action, or any other legal remedy available to Pursuit), shall be submitted to neutral, non-binding mediation prior to the commencement of arbitration or any other proceeding before a trier of fact.

The parties to the dispute or claim agree to act in good faith to participate in mediation, and to identify a mutually acceptable mediator in Dane County, Wisconsin. All parties to the mediation shall share equally in its cost. If the dispute or claim is resolved successfully through mediation, the resolution will be documented by a written agreement executed by all parties. If the mediation does not successfully resolve the dispute or claim, the mediator shall provide written notice to the parties reflecting the same, and the parties may then proceed to seek an alternative form of resolution of the dispute or claim, as they wish.

In the event that Pursuit chooses or is forced to pursue any form of collections or legal action to enforce the Terms, you accept responsibility for all costs incurred in such dispute, including Pursuit’s reasonable attorneys’ fees and costs.

NO CLASS ACTIONS

To the fullest extent allowed by law: (a) you may only resolve disputes with us on an individual basis and may not bring a claim as a plaintiff or a class member in a class, consolidated, or representative action, and (b) you agree not to participate in class arbitrations, class actions, private attorney general actions, and consolidation with other arbitrations.

INTERPRETATION

You acknowledge and agree that these Terms, including waivers of liability, are intended to be as broad and inclusive as permitted by applicable law.

ASSIGNABILITY

Pursuit alone may assign, directly or indirectly, all or part of its rights or obligations under these Terms without your prior written consent. Nothing in these Terms, express or implied, will confer upon any person or entity not an authorized assignee to these Terms, or the legal representatives of such person or entity, any rights, remedies, obligations, or liabilities of any nature or kind whatsoever under or by reason of these Terms, except as expressly provided herein.

SEVERABILITY

If any provision of these Terms shall be held to be invalid or unenforceable for any reason, the remaining provisions shall continue to be valid and enforceable. If a court finds that any provision of these Terms is invalid or unenforceable, but that by limiting such provision it would become valid and enforceable, then such provision shall be deemed to be written, construed and enforced as so limited.

WAIVER

The failure or delay by Pursuit to enforce or exercise any provisions of these Terms shall not constitute or be deemed a waiver of such provision or any other provisions within these Terms. Furthermore, any waiver or breach of any provision of these Terms shall not amount to a waiver of any other provision.

SURVIVAL

The provisions of these Terms which by their nature should survive termination of your use of our service, including sections on Intellectual Property, Disclaimer of Representations and Warranties, Limitations of Our Liability, Indemnification, and Waiver of Injunction or Other Equitable Relief will survive.

RESERVATION OF RIGHTS

All rights not expressly granted to you are reserved by Pursuit and its licensors and other third parties. No right or license may be construed to grant you such rights, under any legal theory, by implication, estoppel, industry custom, or otherwise. Any unauthorized use of the Pursuit Content or service for any purpose is prohibited.

ENTIRE AGREEMENT

These Terms constitute the entire agreement between the parties concerning the subject matter covered by these Terms and supersede all prior agreements, whether oral or written, concerning the subject matter of these Terms.

By using this Website or purchasing products or services through this Website, you are agreeing to the Terms.

Last Updated: January 2026

PRIVACY POLICY

Last Updated: January 2026

We respect your privacy. This Privacy Policy is designed to explain how we collect, use, share, and protect the personal information you provide to us when you access our website, purchase our goods or services, or engage with us on social media, as well as your rights relating to the information we collect. This Policy does not apply to information we collect from you through other channels, such as over the phone or in our office/clinic.

As used in this Policy, terms such as “we,” “our,” or “company” refer to Pursuit Acupuncture LLC and any current or future affiliates.

Please note that to the extent you submit protected health information (as defined by the Health Insurance Portability and Accountability Act, “HIPAA”) through this website, such information may also be governed by our Notice of Privacy Practices. To the extent there is a conflict between this Policy and our Notice of Privacy Practices, the stricter of the two applies.

Please read this Privacy Policy carefully. We will alert you to any changes to this Policy by changing the “Last Updated” date at the top of this Policy. Any changes become effective immediately upon publication on our Website, and you waive specific notice of any changes by continuing to use and access our Website(s). We encourage you to review this Policy periodically.

At the end of this Policy, users located in the European Economic Area (EEA) may be asked to affirm consent. If you do not agree, please do not use the Website.

INFORMATION THAT WE COLLECT

We collect a variety of information from you when you visit our Website, schedule appointments, make purchases, or interact with us on social media. By accepting this Privacy Policy, you are specifically consenting to our collection, use, processing, and sharing of your data as described below for legitimate business purposes.

PERSONAL DATA

Personal Data is information that can be used to identify you specifically, including your name, mailing address, email address, telephone number, or demographic information.

You voluntarily provide this information when you:

Schedule an appointment
Complete contact or intake forms
Purchase services or gift certificates
Subscribe to emails or newsletters
Contact us with questions

You are under no obligation to provide this information, but refusal may limit your ability to access certain services.

DERIVATIVE DATA

Derivative data is information our servers automatically collect when you access our Website, such as:

IP address
Browser type
Access dates and times
Pages viewed
Referring websites

If you access our Website via a mobile device, we may also collect limited device information.

FINANCIAL DATA

Financial data includes payment-related information such as credit card details or billing addresses. We do not store full payment information. Financial data is processed through third-party payment processors, and you should review their Privacy Policies to understand how your data is handled.

SOCIAL NETWORKING DATA

We may access publicly available information from social networking sites such as Instagram, Facebook, or other platforms if you interact with us there. This may include your username, profile image, or public engagement.

You may control what information is shared by adjusting your social media privacy settings.

MOBILE DEVICE DATA

If you access our Website using a mobile device, we may collect limited information such as device type, model, and location data.

HOW WE USE YOUR INFORMATION

Your information allows us to:

Schedule and manage appointments
Deliver services and communicate with you
Process payments and refunds
Send newsletters, updates, or promotions (if you opt in)
Respond to inquiries and feedback
Improve Website functionality and offerings
Analyze trends and usage patterns
Prevent fraud and protect security
Comply with legal obligations

WHY WE DISCLOSE YOUR INFORMATION

We may share your information with third parties for legitimate business purposes, including:

THIRD-PARTY PROCESSING

Service providers that assist with:

Website hosting
Scheduling and EHR systems (e.g., Jane App)
Payment processing
Email communications
Analytics and security services

BY LAW

If required to comply with legal obligations, subpoenas, court orders, or to protect the rights, safety, and property of others.

TO PROTECT OUR COMPANY

Including investigating policy violations, fraud prevention, risk management, insurance coverage, or legal defense.

SALE OR BUSINESS TRANSFER

In the event of a merger, sale, restructuring, or bankruptcy, your information may be transferred to a successor entity.

TRACKING TECHNOLOGIES

Cookies, Log Files, and Web Beacons

We use cookies and similar technologies to:

Improve functionality
Analyze Website usage
Personalize user experience
Support marketing efforts

You may disable cookies in your browser settings, though doing so may affect Website functionality.

WEBSITE ANALYTICS

We may use third-party analytics services to understand Website traffic and usage patterns. These services may use cookies or similar technologies. We do not knowingly transfer personally identifiable information to analytics providers.

PROCESSING YOUR INFORMATION

For the most part, we do not process your information in-house, but give it to third-party processors for processing. They process your payment and remit the funds to us. So, in many instances, it will be necessary for us to transmit your information to a third-party processor, as we do not have the capability to perform these functions. More detail on third-party processing is detailed below.

However, we may, from time to time, process your data internally. The legal basis for this processing is both your consent to the processing, and our need to conduct our legitimate business interests. Our purposes in processing this information, if we do, is to administer, maintain, and improve our website and offerings, to enter into contracts with you, to fulfill the terms of those contracts, to keep records of our transactions and interactions, to be able to provide you with goods and services, to comply with our legal obligations, to obtain professional advice, and to protect the rights and interests of our company, our customers (including you), and any third parties. For example, we may process the following data:

Data associated with your account, such as your name, address, and email address and payment information.
Data about your usage of our website, such as your IP address, geographical information, and how long you accessed our website and what you viewed.
Data related to your personal profile, such as your name, address, profile picture, interests or employment details.
Data that you provide us in the course of using our website services.
Data that you post on our website, such as comments or responses.
Data that you submit to us when you make an inquiry regarding our website or offerings.
Data related to your transactions with us, including your purchase of our goods or services. This information may include contact details and payment information.
Data that you provide to us when you subscribe to our emails or newsletters, including your email address and contact information.
Data that you submit to us via correspondence, such as when you email us with questions.
Any other data identified in this Policy, for the purpose of complying with our legal obligations, or to protect the vital interests of you or any other natural person.

INTERNATIONAL DATA

Our Website is hosted on servers located in the United States. If you access the Website from outside the U.S., your data may be transferred internationally. Transfers will be protected by appropriate safeguards.

DATA RETENTION

We retain personal data only as long as necessary to fulfill business or legal obligations, or until you request deletion. Some healthcare-related records may be retained as required by law.

You may request that we delete your data at any time. However, note that we cannot control the retention policies of third parties. If you wish to have any third parties, including those to whom we’ve transmitted your data, delete that data, you will need to contact those third parties directly. You may request from us a list of all third parties to whom we have transmitted your data.

SECURITY OF YOUR INFORMATION

We use commercially reasonable safeguards to protect your information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

By consent to this Privacy Policy, you acknowledge that your personal data may be available, via the internet, around the world. We cannot prevent the use or misuse of your data by other parties.

We will notify you promptly of any known breach of our security systems or your data which might expose you to serious risk.

CHILDREN

This website or mobile app is not designed for use by children under age 18, and we do not knowingly solicit personal data from anyone under age 18. If you are under age 18, do not access or use our website or related products or services. If you become aware that we have collected data of anyone under the age of 18, please contact us so that we may delete that data.

YOUR RIGHTS

You have the right to:

Access your personal data
Correct inaccurate data
Request deletion (subject to legal limits)
Withdraw consent
Request a copy or transfer of your data
Restrict or object to processing in certain circumstances

Requests may require identity verification.

EMAILS AND COMMUNICATIONS

You may opt out of marketing emails at any time using the unsubscribe link or by contacting us at drkenna@pursuitacupuncture.com.

COMPLAINTS

If you believe your data rights have been violated, you may contact us directly. EU residents may also lodge complaints with their local data protection authority.

APPLICABLE LAW; VENUE

This Privacy Policy is governed by the laws of the State of Wisconsin, without regard to conflict-of-law principles. Any disputes shall be resolved in the state or federal courts serving Dane County, Wisconsin.

CONTACT US

If you have questions about this Privacy Policy or wish to exercise your rights, contact us by email at drkenna@pursuitacupuncture.com

Pursuit Acupuncture LLC : Terms & Conditions

PRIVACY POLICY

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